Disney’s Gnomeo & Juliet debuted two weeks ago in third place. Last holiday weekend it rose to second place, and this weekend, it took the box-office crown. At this pace, it’ll be running for President by next year, and five years from now, we’ll all be groveling at the feet of our new ornamental overlords. The animated musical won a decidedly slow weekend with $14.2 million, dropping only 26 percent and raising its cumulative gross to $75.1 million. Even though Gnomeo started the weekend in fourth place, it jumped a ridiculous 101 percent on Saturday thanks a strong turnout from families. Not too shabby for a film Disney inherited from its now-sold Miramax Films production company.
I will put it to you that even Disney is not expecting this. They may yet have to scramble and figure out of they can squeeze merchandising and other stuff out of it. Remember folks, "franchise"! Lawn Gnomes with Mickey Ears hat!
Speaking of movies, congratulations to Toy Story 3 and Alice in Wonderland. Each won 2 Oscars at last night's Academy Awards, with Toy Story 3 winning, as expected, the Best Animation movie award.