Walt Disney World has spent close to $1 billion developing its "MyMagic+" system, which includes replacing conventional tickets with wireless-transmitting wristbands that serve as all-in-one park passes, room keys and credit cards.
Now Disney wants to make sure those "MagicBands" are protected by Florida law.The changes Disney is after include the "non-transferable" law...
The giant resort is lobbying the Florida Legislature this spring to rewrite the state's ticket laws to cover its new bracelets, which Disney hopes will revolutionize the theme-park experience for visitors — and become a lucrative new source of souvenirs.
It would make another subtle change as well. Right now, it is illegal to resell or transfer a multiuse theme-park pass to someone else after it has been used at least once — but only as long as a phrase such as "nontransferable; must be used by the same person on all days" is printed somewhere on the pass.This is obviously being done to avoid having to print the warning on the wristbands, or other electronic device that might be used in the future. So this is a big, expensive and complex system and it will be interesting to see if there are any unwanted side effects.
The bill would flip that. Instead, it would be illegal to resell any such pass, unless the ticket or venue owner's website clearly say the pass may be used by more than one person.