Saturday, December 02, 2017

Disney To Remove "Frozen" Short From "Coco" Screenings

Considering that they should have had an inkling that this would happen after the earlier screenings in Mexico, Disney is kinda slow to react. Still, they have instructed movie theaters to remove the LONG 22-minute "Olaf's Frozen Adventure" before the screening of "Coco".

The Frozen short has been especially problematic for a number of reasons. Length is the biggest issue, of course, since the actual movie doesn't start until 40 minutes after the advertised time, between trailers, ads, and Olaf. That's a lot of extra sitting around for an audience comprised primarily of kids expecting a story about music and family, set against the backdrop of Mexico's Dia de los Muertos.

Hopefully, Disney won't try this again anytime soon, especially considering that this could easily ruin the masterpiece that is "Coco".

Zz.

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