Monday, December 11, 2006

A Very Narrow Target Group

Read this advertisement carefully for a popular crocks footwear with tie-ins to Disney, and see if you spot something not quite kosher:

The Disney by CROCS line, which is targeted towards children and adults, will debut with special-edition Mickey Mouse die-cut models. for spring 07. These styles will be available in a broad range of two-toned colour options including Mickey’s signature black and red. Other models include an array of unique designs emphasizing the distinctive personalities of Disney’s characters including Mickey and Friends, Winnie the Pooh and Friends, Disney Princess, Disney Fairies, as well as Pirates of the Caribbean and Disney*Pixar’s Toy Story and Cars. The launch will be international to include Europe, Asia and the USA.


I'm sorry, but it is "... targeted towards children and adults..."? Isn't that like ..... EVERYBODY??!!! :)

Really now!

Zz.

No comments: