Ratatouille, WALL-E and Up have all been critically and commercially successful movies. But each is built around unconventional characters — a French rat, a nearly wordless robot and an elderly widower — that don't necessarily lend themselves to rides, shows and souvenirs.
That's particularly true when compared with Pixar's earlier movies, which have revolved around more-easily marketed characters such as clown fish, race cars and action figures.
The article compares the franchise powerhouses such as Toy Story, Nemo, and Cars.
But wait, Cars was a minor box-office hit by Pixar standards, and didn't get quite as big of a critical acclaim as one would expect. And Flik got an attraction at Animal Kingdom even before the movie opened, which later turned out that as of now, "A Bugs Life" is the lowest earning Pixar movie so far. One could even say that "The Lion King" is also not a franchise, despite it's successes both in the movie theater and on stage.
Moral of the story? A hit movie, and not just from Pixar, doesn't necessary translate into a franchise. Being able to generate a franchise is more of the exception than the rule. It is when all the stars are aligned just right that you get these rare occurrences. Pixar makes hit movies, and that's what it should concentrate on.
Zz.
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