Thursday, October 21, 2010

Ocean Spray Teams With Disney

Expect to see a lot more cranberries at Disney theme parks. Ocean Spray as struck a deal with Disney Theme Parks division to promote more of its products at the US theme parks.

Under the deal, Disney will begin peddling dried cranberries at Walt Disney World and Disneyland and aboard Disney Cruise Line ships. It will highlight the product with new signature salads and cranberry muffins. And it will design Chip 'n' Dale-themed packaging for Ocean Spray products sold on Disney properties.

Ocean Spray will even build cranberry blog displays for Disney's popular, in-park food-and-wine festivals -- both the California version, to be held from April 29 to June 12 next year, and Epcot's international edition next fall. 

Not a bad deal. I like cranberries (except for those congealed glob that comes out of a can during Thanksgiving).


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