Wednesday, November 10, 2010

Disney Opens Times Square Store

The Disney Store on Times Square in NYC is officially opened. It occupies the old Virgin Megastore right in the heart of Times Square.

The 20,000-square-foot Times Square emporium is about five times bigger than most Disney stores. Divided by franchise, from Mickey Mouse — still the global entertainment company's most popular character — to an assortment of princesses, it offers similar merchandise to other stores, only more and on a grander scale, said Andy Mooney, chairman of Disney Consumer Products.

Highlights at the new store include a "Cars" display where kids can build their own miniature vehicles — $50 for a freewheel version, $75 for a remote control. In a two-story, 20-foot-tall princess castle, there's a talking mirror that produces an image of Cinderella or another princess with a wave of a wand. And on a 12-foot screen nestled in a small theater area, guests can choose exactly which Disney film clips, videos and classic animation to watch.

I hope it has more adult stuff than what can be found at most Disney Stores.


1 comment:

Anne said...

Sounds like the new State Street Disney Store in Chicago, just bigger. Count me in as an adult that thinks that Disney could do more to cater to us in the brick and mortar stores.