Tuesday, July 20, 2010

Jerry Bruckheimer Strikes Out Again

This news article is describing the disappointing box office take of "The Sorcerer's Apprentice", and that if the movie doesn't do humongous overseas business, then it will be a major money-loser for Disney. This comes on the heels of several flops by Bruckheimer.

But the "Sorcerer's" misfire follows poor theatrical runs by May opener "The Prince of Persia: The Sands of Time," the July 2009 release "G-Force" and February 2009's "Confessions of a Shopaholic."

Some wonder if Bruckheimer's development projects on the Disney lot will get produced. A third installment in the "National Treasure" franchise has been in development, but another Nicolas Cage-Bruckheimer pairing is the last thing studio marketeers need in the near future. Disney plunked down $3.5 million to pick up sci-fi/action script "LightSpeed" in May but a few weeks later put Bruckheimer's military actioner "Killing Rommel" on hold. His "The Lone Ranger" remains on the distant back burner as a possible 2012 vehicle for "Pirates" star Johnny Depp.

I wrote earlier on why I will probably not see "The Sorcerer's Apprentice". I've never liked Bruckheimer's produced movies, and was thoroughly surprised when I actually enjoyed the first Pirates of the Caribbean. I considered it as a fluke, and even though the second one was enjoyable, by the third installment of this franchise, you can tell that they've been milking the cow for way too long. The first one blew me away because I had such low expectations, and Johnny Depp's performance was just so unexpected and surprising.

But again, how often does something like this happen? Bruckheimer was back to his formula with National Treasure and off we go! Sure, it made boatload of money, but it was not a good movie. I was surprised that Disney picked up it again for a sequel, which truly was a critical disaster.

I am looking forward to Pirates 4, and hope that the new director doesn't follow the Bruckheimer formula. Throw something new and unexpected in there, please! I will try to come in with very low expectations, just like I did for the first one. Maybe this will make it better.


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