Disney has already announced that it is planning to take a massive loss in profit for this quarter due to the poorly-performing "John Carter".
Disney said the loss on “John Carter” will cause its studio to lose $80 million to $120 million for the quarter. Profits from other movies and home video disc sales will be more than wiped out.OK, so I know it won't be a hit. But the movie has yet to open in many major markets, and considering how well it is doing elsewhere in the world, I'm guessing that the loss might not be as big as this. But then, what do I know about such a thing anyway?
Miller Tabak analyst David Joyce said the studio’s projected loss is more than double what he had expected, and that will cause him to trim his estimate of earnings. The hefty spending on production and marketing is causing the Burbank, Calif., company to book the loss sooner than might be the case for a smaller-budget film.
I think there's plenty of blame to go around for this flop, not the least of which is the confusing marketing of this movie.