Wednesday, December 05, 2007

Disney Buys iParenting

I normally don't report on Disney buying different websites, but this one is in the Chicagoland area.

Disney has just bought iParenting.com website, a site full of resources for expecting parents and especially moms. This website is located in Evanston, IL, just north of Chicago.


"Their target is parents, and very often that means moms," said Emily Smith, vice president of Disney's Family Web sites. "They have this nice sweet spot with pregnancy issues, newborn and early childhood care."


I'm guessing it will be integrated within the Disney.com family and interface.

Zz.

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