Thursday, December 06, 2007

Disney wins injunction against Hong Kong travel company D Land

Would you confuse a company named "D Land" with "Disneyland"? Me neither. When I originally read this news report, I thought maybe Disney was being paranoid. But upon further reading, it appears that there's more to it than that.

However, an action brought jointly by Walt Disney Co, Disney Enterprises and Walt Disney Asia-Pacific successfully argued that the Chinese name for D Land Travel was 'virtually identical' to that of the US company and should be changed.


Ah, so that's it.

It gets complicated as one tries to go into different cultural and language market.

Zz.

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