Disney Two-Fer: Blu-Rays and DVDs

This article looks at Disney effort in packaging many of their movies in a special edition that contains the Blu-Ray, DVD, and digital copies that can be played on either Windows Media Player or iPod.

It needed to for several reasons:

* The Mouse House realized that an increasing number of families were holding off on investing in Blu-ray until they owned the players; but they weren't buying as many DVDs either, knowing they'd eventually upgrade to Blu-ray.

* Households that did purchase Blu-ray movies also wanted the option to play the discs for their kids while on the road and most in-car entertainment systems don't support Blu-ray.

* Most computers and portable players don't play Blu-ray discs either, making watching a movie on the format while traveling impossible.

It makes A LOT of business sense! It certainly got me to buying such a version, even though I already have a Blu-Ray player.

Zz.