This news article describes how Wall Street and toy retailers are not that keen on the upcoming Disney-Pixar release of "Up".
Some industry watchers, a few of them still griping about the hefty $9 billion that Disney paid for Pixar in 2006, are fretting about the film’s commercial potential, particularly when it comes to benefiting other Disney businesses.
Richard Greenfield of Pali Research downgraded Disney shares to sell last month, citing a poor outlook for “Up” as a reason. “We doubt younger boys will be that excited by the main character,” he wrote, adding a complaint about the lack of a female lead.
My question is, how is his batting average when compared to Pixar?
Bob Iger had a dead-on response for such nonsense regarding the lack of franchise/merchandising ability of "Up":
Robert A. Iger, Disney’s chief executive, responded, “We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.”
AMEN!
Considering how dumb Wall Street has been lately, I don't think they should be telling someone else how to do business. They somehow forgot that the reason for Pixar's sucess IS by going beyond business models and going after the creativity aspect of it, NOT by putting commercialization and merchandise aspect ahead of everything else.
How DUMB can you get and still not realize it?!
Zz.
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