Wednesday, March 17, 2010

Dolby and Disney Develop New Audio Format

Dolby Lab has announced that it is developing with Disney/Pixar a new audio format called Dolby Surround 7.1.

The Mouse House plans to launch the format in select theaters in conjunction with its launch of 3D toon installment "Toy Story 3" on June 18.

According to Dolby, the improved system allows for a more comprehensive mix of audio and visual 3D elements, as well as "a more exciting sensory experience to audiences for 2D."


Oy. I'm just trying to catch up to Dolby Digital 6.1. Now it's up to 7.1. I know there are already many amplifiers/receivers with 7.1 audio connections. It will take me a while to get up to speed here. Still, it will be interesting to see (or more like to hear) this Dolby Surround 7.1. I can only hope that the theater that we plan on going to see Toy Story 3 will not only have the 3D version, but also this new audio format.

Zz.

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