Thursday, June 10, 2010

"World of Color" Official Debut Today

"World of Color" will make its premier tonight at Disney California Adventure.

On Thursday, Disney will unveil World of Color, an elaborate water show that is estimated to have cost about $75 million. It is part of a $1 billion overhaul at the struggling park that Disney built nearly a decade ago in what used to be Disneyland’s main parking lot. Constructed in a three-acre lagoon, the 26-minute show combines music, lighting, fire, lasers and 1,200 programmable jets of water to bring classic Disney characters to life.

While I think that the success of this show is vital to DCA, I don't think it is the crucial anchor for the its success. It certainly is the crucial piece to get people to stay into the evening, or hang around in the evening, at DCA, but I think the more central part in reviving DCA will be Cars Land. If that can't draw them in to DCA, then it would be a disaster. Still, I think it will be a hit, and with Cars 2 on the horizon, this is almost a no-brainer.


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