Friday, March 11, 2011

"Mars Needs Moms" Headed For A Disaster?

Disney's "Mars Needs Moms" might be needing a new headline: "Mars Needs Moms Needs Audience". Advanced polls indicated that, while there is a lot of name recognition and awareness, very few people indicated that they want to see this movie.

But it'll be Disney seeing the wolf at the door this weekend, with "Mars Needs Moms" registering an exceptionally low 3 percent "first choice" score from one tracking-firm survey, even though "total awareness" of the film is over 70 percent.

"It's showing pretty good awareness, but nobody seems to want to see the movie," lamented one Disney insider.

I've decided a while back that I don't want to see this movie. After seeing the trailer a couple of times while seeing other movies, I still haven't changed my mind.

We'll see how this plays out over the weekend.


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