The goods started rolling out near the end of 2010 and new phases will continue this year, leading up to Oct. 1, the anniversary of the Magic Kingdom opening. Steven Miller, merchandise communications manager, walked and talked me through the merchandise options recently at the World of Disney store at Downtown Disney.
Will I buy any of them? Sure I will! But I am hoping that there's something worthwhile to buy. I'm not in the mood of getting another mug, or just any ordinary expensive t-shirt. And PLEASE! More Donald merchandise!