Wednesday, September 21, 2011

"Avatar" Coming to Animal Kingdom Theme Park

The big news right now is that James Cameron has agreed to have an Avatar-theme world and attraction at Disney's Animal Kingdom theme park.


At a news conference, Cameron said that when he began talks with Disney designers, he "quickly realized their vision for this thing was far beyond what I imagined, and I've got a pretty good imagination."

The estimated cost for the Orlando project is about $400 million, a source familiar with the matter said. Construction should take about five years.

Planning is in the early stages, and executives gave few details on how Disney would recreate the fantasy world of "Avatar" and the creatures that inhabit it. The section will be located within Disney's Animal Kingdom park.
Considering that Cameron is planning on making at least another "Avatar" movie, this could easily spur more interest in this theme. He appears to be impressed with what the Imagineers had in mind and will probably allow some leeway in the design to fit into the overall Disney concept.

One could say "Harry Potter" who? But there is a difference here. There's already a built-in following to Harry Potter. You have legions of fans who are loyal to the boy wizard. We don't know yet about "Avatar", since we only had one movie, even if it was a humongous blockbuster movie. So it is dangerous to hope that there is a large, loyal "following" to a movie at this stage. What Disney can do is make it into a stand-alone world and attraction where you don't have to be a fan of the movie, or even know what it is, to enjoy the attraction and the theme. After all, you don't have to know "Toy Story" movies, or have seen "A Bug's Life" to thoroughly enjoy the attractions associated with those movies.

Zz.

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