After pressing questions on multiple occasions, I’ve come to the conclusion that my daughter doesn’t prefer Cinderella’s blonde up-do. She prefers princesses with flowing locks. The same thing happens when Aurora is featured wearing the blue not pink version of her long gown on the packaging.I'd say, good for her! She knows what she likes, and she's only going to buy those and nothing else.
As we browsed the shelves of lavender boxes featuring Rapunzel dolls, games and puzzles, my daughter would grade each item based on the pose of Rapunzel. If her green eyes were drawn too big and her smile was a smirk rather than a happy grin, my daughter backed away. Right about the moment I was going to feel frustrated with her narrow parameters, she found the perfect present in the perfect packaging and dropped it in the cart — with no incident, no fit, just careful choosing.
Someone at Disney who is marketing towards these kids should read this.