Wednesday, August 01, 2007

Disney Nabs July Ratings Victory

The Disney channel can do no wrong right now. It capped a 3-week ratings victory with a resounding ratings win for the month of July among all basic cable channel. In fact, it had the best month ever.

However, since it is not ad-supported, I don't quite understand how that will directly translate into profits other than being a vehicle for promoting its shows and eventually merchandise/video sales.

Zz.

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