Tuesday, August 14, 2007

Walt Disney Company Demands Retraction from University of Washington

The big news since yesterday is the pointed letter from Bob Iger to the University of Washington regarding their press release that publicized the paper written by their faculty members on the effectiveness of "baby videos" such as Disney's "Baby Einstein".

I've always said that science should never be done via press releases. This paper was only recently published and requires the scrutiny of various scientists in that field of study. Press releases have the tendency to "over sell" things (re: Fleishmann and Pon's "cold fusion" press release by the University of Utah).

I also hope that people who read Iger's letter would realize that it isn't an objection towards the publication of the paper. I'm sure their own researcher and others as well will write their own rebuttals or even other separate papers to counter the results of this publication. What they objected to was the press release that made conclusions beyond what the paper itself has said. After reading the letter, I am inclined to agree with it.

Still, I'm in the process of trying to get hold the original paper and see what exactly was written.

Zz.

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