Monday, February 21, 2011

"Gnomeo And Juliet" Showing Staying Power

This tells you how much I know about the movie business (which is NONE).

"Gnomeo and Juliet" is showing incredible staying power at the US box office this weekend, coming in a strong second, and possibly take the lead after the 4-day holiday weekend tally is in.

However, despite its current No. 1 position, Unknown may wind up losing the four-day holiday weekend to Disney’s Gnomeo & Juliet. The G-rated animated musical nearly doubled its Friday gross with $8.4 million on Saturday, and is estimated to finish the three-day weekend with $19.4 million — a scant 24-percent drop from last weekend. The family film is projected to lead today’s box office, and with kids out of school for Presidents’ Day, it should top Monday’s chart as well. Both Gnomeo and Unknown are on pace for a four-day tally of around $26 million — it could very well be a photo finish.

It's the little gnomes that could. While it may not be a runaway blockbuster, the movie might give Disney a nice tidy profit.

Zz.

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