Wednesday, February 02, 2011

"Pirates" Merchandise Has Made $1.6 Billion In Sales

Whoa! It's good to be a pirate, or in this case, a Pirate of the Caribbean.

Disney Consumer Product chief announced that worldwide sales of Pirates of the Caribbean merchandise has generated $1.6 billion.

Walt Disney's Pirates of the Caribbean franchise has so far brought in $1.6 billion in global merchandise retail sales, Jo Pascoe, director of toys at Disney Consumer Products, said Tuesday night.

And the Disney unit is looking to add to that haul this year with new toy lines, which the company unveiled Tuesday in a pirate-themed setting, and other merchandise, including publishing, apparel, cosmetics, accessories and stationery.

So is it any wonder that Disney wants to try and make more of the "Pirates" movie, and willing to pay anything to get Johnny Depp back? It is a franchise in the truest sense, and no company can exploit that better than The Walt Disney Company.

Time to buy more Disney stocks! :)

Zz.

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