A video showing the world's hottest pepper at Epcot's Living With The Land.
I bet you, if they advertise that one could sample the world's hottest pepper if one goes on the "Behind The Seed Tour", that tour will be a runaway hit! Sure, you could make the brave souls who want to have a taste to sign all the necessary waver forms, etc. But there will be more than enough publicity to make people want to have a go at it! That's just the way it is!
So Disney, c'mon! Here's a way to make money!