Most of us can't tell the difference between a mouse and a rat (some of us flee way too fast before we can make a proper identification). So one would think that a Mouse would be the last creature to have 2nd thoughts about marketing a picture about rats, wouldn't you?
Well, if we are go to by several of the news reports, Disney is getting rather apprehensive in finding a marketing strategy for the upcoming CG movie Ratatouille.
This is strange, because there has an earlier report that the trailers for Ratatouille have been oustanding, and that it is the next animated feature Meet the Robinsons that has produced a rather flat trailer and unimaginative marketing.
This is going to be an interesting year....