Wednesday, January 10, 2007

Disney Takes Back Brochures

Wow. This is highly unexpected and certainly came out of nowhere.

Disney removed all of its brochures from all hotels except those in the Orlando and surrounding area. The reason given here was that

....the brochures that were in the hotels were not the reason for people to come to Disney.


...which is rather odd. I'm guessing that they got this from some sort of a survey, something that I've participated in at least 3 or 4 times.

I can understand the need to cut cost, but consider the following:

1. How much, really, do these brochures really cost in the scheme of things? I'd say that the cost of printing ALL of the brochures at one particular hotel is more than paid for even if you get just one or two guests from that hotel to visit WDW.

2. The Walt Disney Company is far from hurting financially, especially after their record profits and outsourcing a bunch of jobs. Just how much more money do they intend to accumulate here?

This is a very puzzling move.

Zz.

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