More news on the 2006 Theme Park Attendance figures. Orlando Sentinel has a coverage on how the investment in Everest has truly paid off. Now, Universal Studios Orlando is planning on investing even more money into their theme parks to try and catch up.
That's interesting because here in the Chicago area, Universal Studios last year aggressively did quite a promotional blitz on TV that tried to "belittle" Disney and its fairy tale/princesses connection ("If I have to hug another princess, I'm going to puke.." or something to that effect). Obviously that didn't work, especially when they tried to aim for the teen market with the thrill rides at Island of Adventure (which saw a drop in attendance last year).
Moral of the story: if all you can do in your promotion is try to make the other theme parks look bad, it means that you don't have that much stuff of your own to sell.