But not without some extraordinary effort. Next Tuesday, Disney will unleash an unusual all-day television advertising campaign, culminating with a 90-second spot on “American Idol,” intended to drive viewers to a nine-and-a-half-minute clip from the film at disney.com.
In effect, the studio is promoting its promotion.
I suppose that is understandable. Ratatouille is a completely original story among a summer full of sequels. I am definitely looking forward to this to this after watching the trailer before Meet The Robinsons.