It’s Not a Sequel, but It Might Seem Like One After the Ads

New York times has an article on Disney-Pixar planned push and promotion for their upcoming movie Ratatouille. In fact, they will be running a promotion all over TV just so people will go to the Disney website to see the ad for the movie.

But not without some extraordinary effort. Next Tuesday, Disney will unleash an unusual all-day television advertising campaign, culminating with a 90-second spot on “American Idol,” intended to drive viewers to a nine-and-a-half-minute clip from the film at disney.com.

In effect, the studio is promoting its promotion.

I suppose that is understandable. Ratatouille is a completely original story among a summer full of sequels. I am definitely looking forward to this to this after watching the trailer before Meet The Robinsons.

Zz.