What does it take to get to the top? Google provides a case in point. Four years ago, the company was not included among the top 60 most visible companies on the list. But this year, Google rose to No. 1, beating last year’s RQ reputation leader, Microsoft. Google also beat this year’s second-runner-up, Johnson & Johnson, which was the top ranked company, until last year, since the inception of the survey in 1999.
The Walt Disney Company didn't do that badly, but wasn't stellar either. In the overall ranking, they are at No. 18, and they are also at No. 5 for the company having the highest public perception of corporate sincerity.
The full report can be found here.