Sunday, June 01, 2008

Disney and Pixar: The Power of the Prenup

Whoa!

Not sure what brought this about, but the NY Times has a very in-depth look at the Disney-Pixar merger. What is fascinating is to take a look at how both Disney and Pixar have changed since then, especially on how John Lasseter has evolved in things that he was opposed to in the beginning.

But two years into the integration of Pixar — and as the company rolls out “Wall-E,” a risky love story about robots that is estimated to cost at least $180 million — the merger is notable for how well it’s faring. Indeed, in an industry where corporate marriages often create internal warfare (Paramount and DreamWorks SKG are the most prominent example) Disney and Pixar have found a way to make it work.

“Most acquisitions, particularly in media, are value-destroying as opposed to value-creating, and that certainly has not turned out to be the case here,” said David A. Price, author of a newly published book from Knopf, “The Pixar Touch: The Making of a Company.”


There's a lot to read and digest here.

Zz.

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