Whether you agree or disagree with this protest, the scene of cast members, especially those wearing various Disney costumes, can't be good for Disney's image no matter how you cut it.
The protest by various workers at Disneyland yesterday against Disney's proposal to start charging for health benefits disrupted temporarily the "Happiest" image.
I've always sympathized with Disney's cast members. For the group of people that is the one most responsible for creating the magic to the guests, they certainly do not get the pay that is commensurate with their impact. For many, they can certainly tolerate the lower pay simply to get the generous health care that Disney gives out. It would be sad if new Disney employees are not getting the same benefits. Considering that Disney had a tough time these past few years attracting high-quality people to work at both Disneyland and WDW, they may want to consider if this road they are trying to pursue might simply worsen this situation. I'm sure they can simply lower the standards and hire anyone they can get. Then they'll have to face the consequences of how such people will interact with their guests. Is it worthwhile to get a bad word-of-mouth about a Disney service, especially when guests put Disney at a much higher standard than other theme parks? Look at the mileage (no pun intended) the story on the misplaced keys of a guest's SUV at The Grand Floridian is getting.
This is what Disney is faced with as they lower they outsource even more of the services, and as they lower the quality of the people that they hire.
Zz.
No comments:
Post a Comment