Disney Ventures Far From the Parks

There's been a lot written about Adventures by Disney on here, and here's another one. This time, it is covered in the Travel section of the New York Times. And from all indication, it is doing quite well.

The strong response to Adventures by Disney has caught the company by surprise because it has relied mainly on word-of-mouth marketing. The company dipped its toe in the business in 2005 with two itineraries. In 2008, it booked 17 itineraries in 13 countries, with a total of 370 scheduled tours of up to 40 people each. For 2009, Disney will add eight tours, including one to Africa. Age requirements vary, but most tours accept travelers age 4 to 94.

I'm also guessing that the recent coverage on the Travel Channel as part of their "Season of Disney" didn't hurt either. So I fully expect that this Adventure by Disney to take off even more - assuming of course that the economic slowdown doesn't start to eat away at potential customers.

Zz.