As the McKays of Calgary told us, "We never brought our four kids here as children, but we can now see that child in them. People are so goofy and so happy here. You just want to click your heels together."
This brings up another interesting issue that Motley Fool brought up recently regarding owning Disney stocks. They claim that there aren't that many company that you can buy stocks in where the "customers" have that kind of an emotional connection to the company.
It's amazing to think that one brand could house so many memories and mean so much to people, young and old. Disney's feat appears unparalleled. I decided to see how the company's name fared among Interbrand's 2007 ranking of global brands:
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Amazingly, I could only find a handful of companies on the global brands list with the chops to both invoke childhood memories and maintain lifelong relevance with their customers. However recognizable these monster brands may be, few possess the beauty of an emotional moat.
Imagine how long a Disney memory lasts, and the subsequent lifetime value of a delighted customer. With life expectancies hovering around 78 years, a person may have 70 years or more to be enchanted by Disney; first as an awestruck child, then as a parent seeking to relive the experience, and finally as a grandparent, looking to simply spoil their grandchildren rotten.
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So don't just wish upon your stocks. Make sure you take into account the company's emotional moat, and whether its products will continue to elicit fond memories 70 years from now. Because when you invest in unforgettable stocks, your financial dreams really do come true.
I guess that's why we decided to invest in the company. Besides the fact that we are big consumers of Disney products and services, the emotional attachment (or moat) that we have with the company is certainly beyond what one would normally have with another business establishment.
Zz.
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