This has got to be one of the most highly anticipated promotion for many Disney fans. You can read the entire press release here.
(thanks to the Disney Blog for the video)
I think this is a neat idea for a "Disney Fan Club", because that's essentially what it is. If this is a way to cultivate and preserve the fan base that they already have, then it is definitely something worth doing. We will just have to see to what extent such a membership is worthwhile.
What is also interesting for me to see is how the publication of such magazine will affect the other fan-based periodicals that's already out there. There's the Laughing Place publication that is released every few months, and there's the new Celebration magazine that's released 3 or 4 times a year. Will the new D23 magazine diminishes the need for these magazines, or can they find a niche for themselves? Again, we shall see.
Zz.
1 comment:
I think the buildup has reached a point where they can't really meet the expectation. I think right now people are really excited but I'm skeptical that there will turn out to be that many benefits to membership.
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