Tuesday, July 28, 2009

Disney Plans New Marketing for Richard Petty Driving Experience

Show of hands - how many reading this have the Richard Petty Driving Experience?

Me neither! :)

That doesn't say much since I'm not a "car guy", and don't watch car racing. So I have little to no desire to do this. But apparently, a lot of people do. So Disney is trying to market the Richard Petty Driving Experience located on its property just in front of the TTC into a new direction.

"We were in the board meeting, and he was sitting there with his dark glasses on, and that big trademark hat with the feathers on it, and I told him that I thought it was time that we de-emphasize the biggest asset we have — which is him — in favor of something else."

That "something else" was Walt Disney World, the busiest of the more than 20 locations where the Driving Experience operates its race cars. Bartelli thought that not enough was being made of the fact that the Orlando location was on Disney property — at the Walt Disney World Speedway.


Still, I'm hoping someone in my party one day will want to do this, so that I will have an excuse to be at the WDW Speedway to watch the whole thing, just for the experience of being there.

Zz.

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