Wednesday, December 21, 2011

More On Disney's Plan For "Swampy"

Another article on the successful app game "Where's My Water?" from Disney and their intention to turn this into a franchise.

Swampy’s popularity both inside and outside Disney has paved the way for his migration into other media. According to Bart Decrem, Where’s The Water merchandise will soon see the light of day, and and YouTube will be partnering up for a string of Swampy backstory videos. He offered no specifics on when that multimedia push will kick off, but he did mention in passing that he appreciates Rovio’s sense for “doing things at the right time.”
This is consistent with an earlier report that will try to expand Swampy's reach into other areas.


No comments: