So we know that Disney certainly targets kids and tweens. We also know that they also cater for more mature adults. But could they be missing a growing demographics that, before this, would not think that it is cool to be associated with Disney?
This news article highlights the growing popularity of Disney, especially Disney Channel's franchises, with college students. One usually does not find such obvious devotion to anything Disney, except probably among some students at the University of Central Florida. :) So this is a bit surprising, but not unexpected, especially with regards to Hannah Montana. It's inevitable that, considering how popular that franchise is, it is bound to have fans across many ages/generations.
The question now is, is this demographic large enough that Disney might be missing a potential market by not focusing more in it?
Zz.
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