Thursday, March 20, 2008

Disney To Regain Most Of Disney Stores?

Looks like The Children's Place may be losing roughly 2/3 of the Disney Stores back to The Walt Disney Company.

Disney confirmed it was talking about potentially buying back a portion of the Disney Store chain, which Children's Place has operated under a license.

"Given the challenging macro-economic environment, we believe the steps we are taking today, while difficult, will put The Children's Place in position to realize its full potential," Chuck Crovitz, interim chief executive officer of The Children's Place Retail Stores Inc, said in the earnings release.


That would be interesting to see if it really happens, especially on the nature of the merchandising, and the work force becoming full cast members the way it was.

Zz.

Addendum: The Hollywood Reporter has a more detailed report on this. It certainly looks like Disney has a good reason to want those stores back.


When Disney ceded control of its U.S.-based Disney Stores, Michael Eisner was the company's CEO, Pixar had not yet been acquired and now-CEO Bob Iger hadn't implemented his plan to focus more heavily on the Disney brand.

Since then, "Hannah Montana," "High School Musical," "Pirates of the Caribbean," "Cars" and others have become reliable franchises ripe for merchandising.

"We have so much more to work with now," Foster said.


I also hope they don't forget the adults! We would like to shop there as well!

Zz.

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