Saturday, October 25, 2008

Lengthy 'Bolt' Preview?

Movie theater owners are not happy about this one. It seems that Disney attached a 6-minute "featurett" on its upcoming "Bolt" as a preview before the hit "Beverly Hills Chihuahua". Well, at least Disney is calling it a featurett. Theater owners see it as a very lengthy preview and they are not happy about it.

Disney maintains that the preview is in fact a "featurette," a mini-film not unlike the award-winning animated shorts that Disney and Pixar put ahead of their animated features. Disney even submitted the "Bolt" footage to the Motion Picture Assn. of America for a rating as a short film, and was given a PG mark for "some mild action."

But the theater owners saw it differently, and complained to Disney; their trade organization, the National Assn. of Theater Owners; and the MPAA.


I didn't see "Beverly Hills Chihuahua". Did you? And did you see the Bolt featurett?

Zz.

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