Tuesday, November 04, 2008

Could EA Be A Disney Target?

Electronic Arts has had quite a fall in its value. The Wall Street Journal has speculated that the company is now ripe to be bought by a major corporation, and has mentioned Disney as the most likely and compatible suitor.

Disney makes the most sense. EA's biggest assets include its sports games, such as Madden NFL, which would fit with Disney's ESPN cable network. Disney also could save at least part of the roughly $200 million it spends annually developing its own games.


It sure is daring, though, with the current economic climate, and with Disney already considering belt-tightening measures and even possibly layoffs. But acquiring EA sure makes sense otherwise.

Zz.

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