Wednesday, November 12, 2008

Your Cellphone Can Become A Disney Theme Park Tool

Disney has teamed up with Verizon to offer a technological feature on guests cellphone to enhance their visits to Disneyland and Walt Disney World. There are at least two reports on this story: LA Times and CNET.

On the face of it, the application appears innocuous enough: Visitors to Disneyland or Walt Disney World would be able to download an application to their mobile phones to make trip plans, including booking hotel rooms and creating a checklist of attractions and shows to see. Once they arrive, they'll be able to use their phones to check wait times at Space Mountain or find the nearest pizza.

"What we're doing is putting tools in the hands of our customers to better personalize their experience," said Scott Trowbridge, vice president of creative research and development for Walt Disney Imagineering.


I suppose your cellphone becomes almost a glorified Pal Mickey, without the cuddliness. :)

Not sure if I'm all that interested in this capability, though.

Zz.

1 comment:

Anonymous said...

I was just thinking the same thing about the Pal Mickey, but with more options. I wonder if they will improve the options on the toy too. Like make it tell you when your ADRs are coming up!