Sunday, January 02, 2011

Disney Is Hoping For A Sea Of Profit

The Disney Dream will sail into Port Canaveral this coming Tuesday. With it, Disney is hoping that it and its sister ship, Disney Fantasy, will boost the company's profit even more.

Disney has big expectations for the cruise expansion, a business that has proven immensely profitable for the company since it launched its cruise line 12 years ago. Disney's two existing ships, the Magic and Wonder, have generated better returns than any of the company's recent theme-park investments; in some years, they have churned out higher profits than the Disneyland Resort in Anaheim, Calif.

Analysts at Goldman Sachs predict that, as it adds the new ships over the next two years, Disney Cruise Line will be responsible for a quarter of the overall profit growth in Disney's $10.8 billion-a-year parks-and-resorts division. Once the Dream and Fantasy are sailing from Port Canaveral, those analysts and others expect Disney's cruise revenue will reach $1 billion a year.

As I've said earlier, we are looking forward to our first Disney cruise on the Disney Dream in early December of this year. So we are definitely excited about this.


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