Tuesday, May 15, 2007

Follow-up On That Disney'esque Theme Park in Beijing

This is a follow-up on that theme park Shijingshan in China that had copied not only Disney themes and characters, but also several other Japanese cartoon characters without any permission. It seems that high level officials in China has cracked down on the blatant copyright infringement at that theme park after receiving the bad publicity and after Disney contacted them directly.

Disney officials aren't amused, and lawyers for the U.S. entertainment giant soon contacted officials with the bureau of copyright inside the Beijing city government, pointing out the park has no contractual rights to use Disney characters. The Beijing government dispatched a team of investigators to the site and says Shijingshan park officials have since "enacted emergency measures" to resolve the matter, according to a statement by the bureau's deputy director, Wang Yefei.


The sad thing here is that if it weren't for the Japanese TV report, this thing would have gone on operating the way it had in broad daylight. It's not as if this is some underground operations. They were quite open and blatant with what they were doing. It is only after receiving such nasty publicity and complaint that the Chinese officials cracked down on such copyright infringement. And guess what, folks? I doubt that this is the only such violation and that it will happen again. Why? Because most people who do this that blatantly just don't get it. They certainly don't understand or realize that they did anything wrong. Just read what the general manager of that park said:

Liu Jingwang, general manager of Beijing Shijingshan Amusement Park, said he didn't understand all the furor caused by the Japanese TV report and added that the amusement center hasn't done anything wrong. "We have our own mascots. We have our own corporate image. We don't need to imitate other people," he said.


He just doesn't get it and seems oblivious to what he did wrong.

.. and so do a lot of people.

Zz.

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