Tuesday, March 13, 2007

How Disney's Imagineering Develops New Rides

This is a rather interesting article. It describes how Disney's Imagineering division comes up with new ideas for various attractions. It includes the concept of "Blue Sky Studios":

Employees work for a department, such as R&D, Creative Development or Show/Ride Engineering, but often are assigned to a multi-disciplinary project team and spend most of their time there.

When Imagineers aren't on a current project, they will often work at the Blue Sky Studio. It's an open area, decorated with models of past projects, that's designed for dreaming up possibilities for future work. At any one time, about 50 people are involved in blue-sky projects.

It creates "an arsenal of things to choose from, a cauldron of ideas," says Eric Jacobson, Imagineering's senior vice president for creative development.

Imagineers need to be able to contribute ideas without worrying about whether they'll be implemented, Vaughn says.


That sounds wonderful. It almost sounds like the old days of Bell Labs, where people are given a lot of freedom to go off and think of creative things on their own.

Zz.

P.S. This is a similar report, but with coverage on several attractions.

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