Sunday, June 10, 2007

Disney Hopes "Nemo Submarine" Boost Attendance At Disneyland

Disney will be opening the Finding Nemo Submarine Voyage attraction at Disneyland tomorrow (June 11, 2007). It is clearly a strategy to sustain the record crowds that visited Disneyland for its 50th Anniversary celebration more than a year ago.

Chief Executive Officer Robert Iger is adding attractions to draw larger crowds to Disney's theme parks after last year's anniversary campaign. Using Pixar characters in the parks was part of his strategy for paying $8.06 billion for the animation studio last year. ``Nemo'' is the top-grossing Pixar movie with $864.6 million in worldwide box-office sales.

``It's only natural Disney would put in a ride for the Pixar movie that has grossed the most,'' said David Miller, a Los Angeles-based analyst for SMH Capital. ``We have always been somewhat surprised even before the Pixar acquisition there aren't more rides associated with the films.''


Well, it isn't that surprising considering that they have such a limited space there at Disneyland and limited opportunity to replace existing attractions. Having said that, it certainly took them long enough to figure out what to do with the old submarine.

Nemo has certainly "invaded" WDW, with 2 attractions related to the movie opening within a few months of each other: Finding Nemo the Musical, and The Seas with Nemo and Friends. I would even consider Turtle Talk to be a "Nemo" attraction since it is clearly based on the movie (it is also an attraction that California Adventure already has). As much as I like all of them, I hope that this might be it for Nemo-related attraction for a while. There is a such a thing as an overkill (re: Who Wants to Be A Millionnaire).

Zz.

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