Wednesday, February 27, 2008

Disney, Siemens, and Spaceship Earth

This is a rather nice article that details the relationship between Disney and Siemens, especially in the latter's sponsorship of the revamped Spaceship Earth.

Though the company makes almost nothing that the average Disney World visitor might want to buy, Siemens' $100 million, 12-year agreement with Disney World in 2005 gives it naming sponsorship of Epcot's most iconic structure and ride, along with various other business arrangements. Under a new sign reading, "Spaceship Earth Presented by Siemens," the ride and its post-show gauntlet of games have been rolled out one a time, in soft openings during the past few weeks. Grand-opening festivities for everything are set for next Tuesday.


There's also another Siemens-sponsored event at WDW that the article missed - Illuminations.

Zz.

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