The company says it planned all along for a one-week run for the "Hannah Montana" film, envisioning it as an extension of the wildly popular concert tour that played to sold-out arenas across the country last year.
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The studio extended the "Hannah Montana" run on Saturday, giving theater operators the option to show the film for as long as they like. Disney said it responded to "astounding" demand on the opening weekend.
But I think what is amazing about the Disney business as a whole right now is what Bob Iger mentioned in the piece:
Robert Iger, Disney's president and chief executive, credited the company's focus on developing brands and producing content across its various media and theme park properties.
"Five years ago we could count upon only two major franchises, and today we have 10 vibrant, creative properties," Iger said in a conference call with Wall Street analysts.
I think this is what most analyst have not realized, or have failed to take into account when looking at Disney. And they continue to produce these franchises and nurture them.
Zz.
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