Sunday, April 13, 2008

The Iger Difference

This is a great, great, interview Fortune did with Bob Iger. It gives some wonderful insight into the company and his modus operandi, such as

We get together about every six weeks with the heads of the Disney business units. Sometimes we'll even focus on a market - say, what's going on in Japan with Pooh? We've also created financial metrics to track them against each franchise so we can see what's going on financially. If we see a trend that is worrisome - or the opposite - we bring it up at this meeting. We also have creative champions for all of these franchises. Even though "High School Musical" is being made for the studio, the creative champions are the Disney Channel folks Rich Ross and Gary Marsh - and they're working very closely with the studio people. Similarly, the studio is the arbiter of taste when it comes to "Pirates," Pixar is the arbiter for "Toy Story" and "Cars," and so on.


It is interesting to note that he, the CEO of the company, is the arbiter for Mickey Mouse. So Mickey is certainly the Big Cheese of the company! :)

Zz.

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