Wednesday, January 02, 2008

Entertainment Marketer of the Year: Walt Disney

This is an article on how the Walt Disney Company is the king of product marketing. It examines, in particular, the High School Musical phenomenon and how Disney managed to squeeze as much as it can out of it.

"'High School Musical' is a great example of how we've leveraged a Disney Channel Original Movie that our audience loved from the start to become a franchise the whole company could get behind," says Adam Sanderson, senior vice president/brand marketing for the Disney-ABC Cable Networks Group.


Was there ever any doubt that Disney beats everyone at this game? :)

Zz.

No comments: