Wednesday, July 25, 2007

Disney Mouse Takes On Smokin' Joe Camels

After taking on trans-fat in the food offerings on Disney property, Bob Iger is now taking on the issue of smoking in Disney-branded films.

CEO Bob Iger announced the company's new commitment to remove cigarette smoking from future Disney branded films. Disney made this news public not in Hollywood, but on the national stage of Congress. Iger declaring his company's new commitment in a letter to House Rep. Ed Markey (D-Mass), who last month held a hearing on smoking in the media, asking media companies to join the anti-smoking effort.


This is not unexpected considering the trend. Plus, we all know that the current CEO is pretty health conscious. So this is definitely something in line with what has been done so far.

Zz.

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